Privacy Policy

1. Who We Are

ASILÉE ("we", "us", "our") is a luxury hair brand based in South Africa. We operate the website at www.asilee.co.za and are committed to protecting the personal information of every person who interacts with us.

This Privacy Policy explains what personal information we collect, how we use it, and your rights under the Protection of Personal Information Act (POPIA), Act 4 of 2013.

2. Information We Collect

We collect the following categories of personal information:

• Identity information: Your name and profile picture when you sign in via email or Facebook.
• Contact information: Your email address for order confirmations and communications.
• Transaction information: Your delivery address and order details when you place an order.
• Technical information: Browser type, device, and pages visited — collected anonymously for site improvement.
• Preferences: Dark/light mode preference stored locally on your device.

3. How We Use Your Information

We use your personal information to:

• Process and fulfil your orders
• Send order confirmations and delivery updates
• Provide customer support
• Improve our website and user experience
• Comply with legal and regulatory obligations

We do not sell, rent, or trade your personal information to any third party.

4. Payment Processing

All payments are processed securely by Paystack. ASILÉE does not store your card details. Paystack's privacy policy applies to payment data — visit paystack.com/privacy for details.

5. Facebook Login

If you choose to sign in with Facebook, we receive your public profile information (name, email, and profile picture) as permitted by Facebook's platform. We use this only to create your ASILÉE account. Facebook's data policy applies to data shared from their platform — visit facebook.com/privacy/policy.

6. Data Retention

We retain your personal information only for as long as necessary to provide our services or as required by South African law. Account data is deleted upon your request. Order records are retained for 5 years as required by tax regulations.

7. Your Rights Under POPIA

As a data subject under POPIA, you have the right to:

• Access your personal information held by us
• Request correction of inaccurate information
• Request deletion of your personal information
• Object to the processing of your information
• Lodge a complaint with the Information Regulator of South Africa

To exercise any of these rights, contact us at hello@asilee.co.za.

8. Security

We implement industry-standard security measures including 256-bit SSL encryption on all pages. While we take every reasonable precaution, no method of transmission over the internet is 100% secure.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Continued use of our website after changes constitutes acceptance of the revised policy.

10. Contact Us

For any privacy-related questions or requests: